Its brand on the façade of Barça’s Masía academy
Based on the contract in force with FC Barcelona, MCM has the exclusivity to market the façades of the Oriol Tort training center in San Joan Despí (FC Barcelona’s new Masía academy).
The new training centre is an important symbol for the essence of FC Barcelona, the birthplace for young talent and a symbol for some of the Club’s most important values such as hard work, modesty, a passion for the game, a team spirit and a commitment to the club.
Advertisers can show their brand or products on the Masía’s façades by an innovative and modern LED-based support system, linking them to a building whose inauguration in October 2011 was commented worldwide and is the birthplace for future FC Barcelona players.
The fact that the building houses the training centre for the youngsters who are going to do the healthy activity of playing sports limits us when choosing what brands to accept.
As a result of FC Barcelona’s policy, we cannot accept companies that compete directly with those that participate in the Club’s current sponsorship programme.